SOCIAL MEDIA ADVERTISING
Social media and ads campaigns are one of the quickest and most effective ways to connect with your target audience. These ads provide plenty of profitable opportunities and are a great way to boost your digital marketing campaigns.
These small but mighty ads utilise all the data users share on social networks. To offer highly personalised and relevant content. Which ultimately expands conversion opportunities and introduces your brand to more potential customers.
As more and more brands are getting on board with social media ads. It's important to understand how this advertising medium works. Social Ads are an incredibly profitable and versatile advertising channel.
This gives the ability to build specific campaigns on advertising media. To meet a selection of different business goals at relatively low costs.
Allow our agency to grow your business.
Improved Brand Recognition
Advertising through social media has been shown to increase brand recognition. Regular posting on social media platforms allows companies to interact with the clientele on familiar grounds. This constant interaction creates a picture of credibility and an eagerness to listen to what the clients have to say.
Once customers are familiar with your brand, they are more likely to recommend your brand to friends and family. The brand should not constantly hammer the presence, whereas it should be subtle enough to make an impact. Sticking to a particular theme of colours and fonts it will help your brand awareness.
Improved Brand Loyalty
For any company to stay afloat, it needs a loyal clientele base. New customers are a happy addition, but without loyalists, the conversion rates would be somewhere between sad and non-existent. Advertising on social media creates an open service platform. Where customers can express their views and feelings about services and products offered.
By listening to consumer opinions, customer satisfaction levels rise and along with the loyalty to your brand is increased. The consumers will be more impressed with your turn around time and appreciate the company more.
Improved Conversion Rates
The majority of the population is on social media. Social media and advertising are two components used together to target potential clients on social media platforms.
With the increased brand visibility that comes with advertising in social media. More leads will visit your website, and the chance of conversion also increases. With a together media advertising plan, a company can improve its sales and profits.
Reduced Marketing Costs
Compared to conventional marketing, social media marketing does not require a lot of monetary resources. With an internet connection and computers, a company can minimize its marketing costs by a significant margin. As the business landscape continues to evolve, traditional marketing methods begin to fade out in favour of less resourcefulness methods.
Therefore, using social media to market products and services is an efficient way of reducing companies’ costs. Social Media platforms do most of the work in terms of an investment. The business needs a consistent theme, tonality and an effective marketing strategy to make use of the platforms. The costs are greatly reduced as more number of people can be reached with the same amount of monthly budget.
Better Search Engine Ranking
While a social media platforms does not exactly improve search rankings, the page will certainly get you more traffic. More people use Google, DuckDuckGo, Bing or other search engines to find products or services online. If your business has a social media listing.
The chances are, it will appear among the top search results of a related product or service, leading to wider visibility. Search engine optimization tools are another attractive option. Due to the ability to drive more traffic to company websites and achieving higher search rankings on the same.
SMA for your Business with Facebook & Instagram and LinkedIn ads. We will help you grow your business and bring you leads and builds your sales funnel.
Setup + Manage up to R15 000 Monthly Ad Spend on Facebook and Instagram Ads
If your ad spend budget is over the fixed rate tier listed above, contact us for pricing.
Get more information on what our Social Media Management Agency can do for you! Would you like us to do a Social Media audit for you? Simply complete the below form.
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