SEO

Optimising your website for real results in search engines

We Offer Professional SEO Services in South Africa

Search engine optimisation (SEO), is the process of optimising a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to a website by making it easily discoverable to search engine users.

There are several key elements that go into a good SEO strategy, including on-page optimisation (such as optimising website structure, Meta titles, and Meta tags) and off-page optimisation (such as backlinks building and social signals).

Give us a call today for a free consultation about how Webshure can help your business achieve success!

How SEO Works

Search Engine Optimisation (SEO) is the process of optimising a website in order to improve its ranking on search engines like Google or Bing. The higher a website ranks on a search engine, the more likely it is to be visited by users.

There are a number of factors that are used by search engines to determine a website's ranking, including the quality and relevance of its content, the number and quality of links pointing to the website, and the overall structure and user friendliness design of the website.

Successful SEO Requirements

Successful SEO requires building the right strategy. We will walk you through creating the perfect strategy that will target and drive your ideal customers to your website and increase your online presents. An SEO website strategy is the process of planning, optimising, and organising your website to help it rank better in search results. A good SEO strategy will enable you to match search intent better, so you drive more credible traffic and leads for your company.

Some of the specific services that, we as a SEO agency use for SEO strategy include:

Free SEO Audit

Keyword Research

Content Creation

Optimising on-page Elements

Analyse the Competition

Reporting and Analytics

Local SEO Strategy

Our Promise To You

Keyword research

Keywords research is identifying the most valuable keywords and phrases for a website, and creating content that is optimised for those keywords.

Analyse the Competition

We spy on your competition to find new ideas for you SEO strategy. Webshure will be able to see exactly which keywords your competition are ranking for, how much traffic they receive and where it comes from, what backlinks they have and what blog content they rank for.

Reporting and analytics

SEO analytics can help you spot issues in a timely manner and identify new opportunities to optimise your website. For example, we can identify new keyword opportunities or your top-converting traffic sources. Issues-wise, you may observe that certain pages have a high bounce rate, and by digging into the problem further, identify that the negative user experience is actually caused by slow loading pages on your site.

Local SEO Strategy

New to Webshure’s services is our Local SEO. Local SEO is a search engine optimisation (SEO) strategy that helps your business be more visible in local search results on Google, like google business.

Content Creation

Developing high-quality content that is optimised for search engines and users, and that is designed to attract backlinks and social shares.

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Writing good content is extremely important when it comes to SEO. Many marketers consider SEO and content marketing to be completely different strategies, however contrary to this belief, SEO and content marketing are very much interconnected and complement each other.

Without high-quality content, you can’t realise the full benefits of SEO - relevant and useful content on your website motivates your website, and visitors, to stay for longer, and this can positively impact your search rankings. Content marketing is an important concept related to SEO because it helps you create content that will attract visitors from organic search results as well as social media channels such as Facebook or Twitter.

Content marketing involves creating high-quality content such as blog posts or videos that are relevant to your target audience and optimised for specific keywords or phrases related to your business or industry. By creating content that resonates with users, you can increase traffic from organic search results as well as social media channels which will help improve rankings in SERPs over time.

Optimising on-page Elements

One of the most critical SEO techniques is optimising on-page elements. On-page elements impact your site’s ranking because they serve as signals to Google as to whether your page is relevant to someone’s search.

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On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers. It helps your site be optimised for both human eyes and search engine bots.

Merely creating and publishing your website isn't enough — you must optimise it for Google and other search engines in order to rank and attract new traffic.

On-page SEO is called "on-page" because the tweaks and changes you make to optimise your website can be seen by visitors on your page (whereas off-page and technical SEO elements aren't always visible).

The backend of your website, while it's not visible, it's critical to determining your site’s ranking. You need to have a website that is functional and operates properly to ensure your audience has a positive experience.

Here are two search engine optimisation strategies you can use to improve the backend of your site:

Speed up your site:
The first step to improving the backend of your site is to speed up your site’s load time. Users hate to wait for pages to load — 83% of users expect your website to load in three seconds or less. Since users expect sites to load fast, Google wants to deliver websites at the top of the search results that load quickly.

Make your site mobile-friendly:
More people are using mobile devices, so you need a site that delivers a proper mobile experience.

If you don’t, you’re neglecting over 50% of the Internet traffic that comes from mobile users. Additionally, Google uses a mobile-first indexing system, which means that your mobile-friendliness influences your site’s ranking. We can help you make your site mobile-friendly.

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Full SEO Services

It's important to note that SEO is an ongoing process and it can take time to see results. A well-rounded SEO approach that is focused on both technical and creative optimisation is the best way to boost your search engine visibility, and help you to achieve your business goals.

SEO is constantly evolving, so it's important for a business to stay updated and adapt to the changes, especially with the rise of Voice search, Mobile-first indexing, Featured snippet and more, which may affect the way we optimise the website.

For more information about our local SEO service, go to our Local SEO page, or contact us today.

Local SEO Page

Our Additional SEO Services

Don't miss out on potential customers in your area!

Local SEO is a search engine optimisation strategy that helps businesses increase their visibility in local search results on Google. It is designed specifically for local businesses and helps them to be ranked on Google My Business, Google Places, Google Maps and Google Search.

Our Local SEO service can help you rank in the Google 3 pack results, which appears on the first page of Google. Our service includes only white hat techniques and includes best local keywords & competition research, setting up keyword-specific Ghost/Landing page, local on-page SEO, GMB and local schema, GMB Optimisation, GMB posts with backlinks, Local off-page SEO & Citations.

To learn more about Local SEO, Go to our Local SEO page

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Our SEO Packages

We want to ensure you get results and offer a 'do it for you' service.

SEO Bronze

This needs to be done if you want to be visible to the outside world and on the front page of google searches to drive traffic to your website and generate leads organically.

With this service, we spend 3 hours per month on the below tasks using our Webshure SEO platform. The customer will have access to the platform to see progress, hours worked and track what improvements are being done. You will also receive monthly reports.

Deliverables

SEO strategy Keyword research and selection: Website landing page alignment

Content marketing research / plan

Competitor analysis

PR link-building research and selection

Onsite Meta-data changes / updates: Heading changes / updates

Optimise content

Technical: Ongoing technical error / opportunity audit

Content: Content piece (landing page / blog / GMB post / etc.)

Backlinks: PR link building

Competitor link opportunity analysis

Competitor link outreach / building

Audit existing backlinks

Local: GMB listing optimisation

Citation build / alignment

Review management

Reporting: Monthly report

Get Started

SEO Silver

This needs to be done if you want to be visible to the outside world and on the front page of google searches to drive traffic to your website and generate leads organically.

With this service, we spend 6 hours per month on the below tasks using our Webshure SEO platform. The customer will have access to the platform to see progress, hours worked and track what improvements are being done. You will also receive monthly reports.

Deliverables

SEO strategy Keyword research and selection: Website landing page alignment

Content marketing research / plan

Competitor analysis

PR link-building research and selection

Onsite Meta-data changes / updates: Heading changes / updates

Optimise content

Technical: Ongoing technical error / opportunity audit

Content: Content piece (landing page / blog / GMB post / etc.)

Backlinks: PR link building

Competitor link opportunity analysis

Competitor link outreach / building

Audit existing backlinks

Local: GMB listing optimisation

Citation build / alignment

Review management

Reporting: Monthly report

Get Started

SEO Gold

This needs to be done if you want to be visible to the outside world and on the front page of google searches to drive traffic to your website and generate leads organically.

With this service, we spend 10 hours per month on the below tasks using our Webshure SEO platform. The customer will have access to the platform to see progress, hours worked and track what improvements are being done. You will also receive monthly reports.

Deliverables

SEO strategy Keyword research and selection: Website landing page alignment

Content marketing research / plan

Competitor analysis

PR link-building research and selection

Onsite Meta-data changes / updates: Heading changes / updates

Optimise content

Technical: Ongoing technical error / opportunity audit

Content: Content piece (landing page / blog / GMB post / etc.)

Backlinks: PR link building

Competitor link opportunity analysis

Competitor link outreach / building