Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets, and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.

YES, YES and YES. You don’t have to replace your traditional marketing efforts with digital ones, but it is 2021 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.

The acronym SEO stands for Search Engine Optimisation.

Search Engine Optimisation (SEO) is the practice of enhancing a website's visibility in search engine results to attract more organic, or non-paid, traffic. 

The goal is to rank higher in search results for specific keywords relevant to the website's content. SEO is essential for businesses aiming to establish a strong online presence and compete effectively in the digital space.

SEO can be categorised into three main types:

• On-Page SEO: 
• Off-Page SEO: 
• Technical SEO: 

Organic traffic is natural in the sense that it is earned rather than paid for, but to be successful, you still need to invest a lot of time and resource in SEO. Search engines have got better at identifying the intent of search queries which makes choosing the right keywords to drive traffic even more important.

Because organic traffic is not paid for, once an SEO strategy takes effect and visibility increases, a website will see growth in this channel. More visibility = more traffic = more potential customers = more potential revenue.

But it’s not just about getting ANY traffic to a website. If it’s not good quality traffic, there is no value in it. 

SEO takes time because there is no longer an easy way to rank in search engines. Search engine algorithms have become more and more advanced with an emphasis on delivering users the most relevant, and highest quality results based on their search query.

Whereas when SEO began all it took was stuffing a webpage with your chosen keyword and pointing as many links as possible to it to see fast results, things have changed – drastically. And deploying tactics like this in 2019 is likely to be doing far more harm than good in the long term.

Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!

Just because you do not take an interest in Social Media doesn't mean Social Media won't take an interest in you. There are people leaving reviews of your products, complaining, asking questions. You might not see all that but your potential customers and your potential employees will. That's because they will Google your company (or the product category) before buying or going for an interview. Research shows that 80% of people do that.

Social media is where your target audience is. Apart from maybe a couple of rare exceptions, people of all ages, interests, and socio-economic statuses are on social media. Every popular Social Media platform has a bigger reach than all TV channels combined.

A post is a content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your business' content organically, we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. If it's doing well on its own, putting money behind it will increase its reach.

Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, or any kind of information & products/services or content on the web really. These keywords need to be strategically inserted into your pages and content.

A blog is the most commonly used platform for sharing marketing content. In fact,65% of marketers say that blogging is their number one marketing priority. This is because blogs appeal to consumers by providing them with entertainment and relevant information. Blogging can be used for literally any business, from a local fashion boutique to a law firm to a construction company. So in a nutshell, yes, we definitely recommend having a blog.