In today's digital age, having mobile friendly websites is no longer an option - it's a necessity. With more and more people accessing the internet on their smartphones and tablets, it's crucial that your website can adapt to these different devices. Here's why your website must be mobile friendly and how Google ranks them.
First, let's talk about why mobile friendly websites is so important. Simply put, mobile devices are becoming the primary way that people access the internet. In fact, according to Statista, as of October 2020, over 52% of all website traffic worldwide was generated through mobile phones.
This means that if your website is not optimized for mobile, you could be missing out on a huge portion of your potential audience. Additionally, a mobile friendly website ensures that your visitors have a good user experience, regardless of the device they're using. A website that is difficult to navigate or doesn't display correctly on a mobile device will likely discourage visitors from staying on your site and could lead to a high bounce rate.
Now, let's discuss how Google ranks mobile friendly websites. Google has stated that they use a "mobile-first" index, which means that the mobile version of a website is used to determine its ranking in search results. This means that if your website is not mobile friendly, it could be at a disadvantage when it comes to search engine optimization (SEO). Additionally, Google has also announced that starting in 2021, they will be using a new algorithm that will give a boost in rankings to the websites that are fast loading, visually stable and mobile friendly.
6.8 Billion
people are using smartphones In 2023. It is also 3.2 billion, or 86.5%, more than the number of smartphone users there were in 2016, just seven years ago. In fact, from 2016 to 2023, the total number of global smartphone users grew at an average of 9.5% annually, with the biggest growth coming in 2017. That year, the number of smartphone users grew by 20.9%.
In conclusion, having mobile friendly websites is essential for reaching and engaging with your target audience. Google's mobile-first index and new algorithm also make it clear that a mobile friendly website is crucial for SEO success. If your website is not yet mobile friendly, it's time to make the switch. By optimizing your website for mobile devices, you'll ensure that your visitors have a good user experience and that your site has the best chance of ranking well in search results.
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